2013年4月11日星期四
LG now number 3 smartphone maker by sales; Apple, Samsung lead, HTC drops to fourth
LG Electronics Inc has become the world's No.3 smartphone maker behind Apple Inc
and Samsung Electronics Co Ltd for the first time in the $223 billion market,
industry data showed, as solid sales of high-end models helped it win customers.
LG saw its smartphone market share rise to 3.2 percent in the fourth quarter by
sales, propelling it to the third spot for the first time, while rival HTC Corp
slid to fourth, data from research firm Strategy Analytics showed. Samsung and
Apple took a combined 71.4 percent of the market and the rest is split among
firms such as LG, HTC, Sony Corp and BlackBerry, the data showed. Reflecting
growing optimism that LG's smartphone business will recover, LG Electronics
shares have gained 54 percent from their 2012 low hit in late July. HTC LCD The shares ended up
nearly 2 percent on Thursday at 86,600 won, the highest in more than a year. LG
is betting high-end models that boast powerful hardware and software
features and a fast 4G connection will help it rebuild its tarnished handset
brand quality and increase its market share of the lower-end segment as well.
The South Korean company announced on Thursday software upgrades for its
flagship Optimus G Pro model that will allow consumers access to features that
Samsung touted as major selling points of its upcoming Galaxy S4. The move is
its latest attempt to boost appeal to upmarket consumers before rival products
hit the market.mobile phone parts The
features LG is adding include motion detecting technology that stops and starts
videos depending on whether someone is looking at the screen and snapping
pictures. The 5-inch Optimus Pro debuted in South Korea in late February and in
Japan this month. It is LG's fastest-selling smartphone with sales hitting
500,000 in the first 40 days of the launch, LG said. In terms of unit shipments,
LG remains the seventh-largest with a 4.0 percent share, following Huawei,
Lenovo Group Ltd, Sony and ZTE Corp which have market share of between 4 and 5
percent. Analysts expect LG's smartphone shipments will rise by 16 percent to a
record 10 million after 8.6 million phones sold in the fourth quarter, a strong
performance as the overall market is seen contracting by 6 percent from the
strong year-end holiday quarter. HTC reported on Monday a record-low quarterly
profit that missed analysts' estimates after it delayed the full launch of its
2013 flagship smartphone model, which will now debut against Samsung's newest
Galaxy.
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